I came up with the idea for Vestiaire Collective shortly after. I missed fashion so much, so I decided to do a marketing degree at the Institut de la Mode in Paris. I eventually settled at Venilia, a French interiors company, for six years. I then moved on to work as a marketing manager first at the lingerie company, Dim, then Mexx. I started out interning with John Galliano's commercial team. What were some of your first jobs in fashion? I loved every minute and knew then I wanted to build a career in fashion. As a teenager, it was my first experience of fashion and business. My interest in fashion was first sparked when I started helping my mom in her boutique in the South of France. Before launching Vestiaire, she worked as a marketing executive at French lingerie labels for seven years, and had two babies.Īt present, Moizant has two big roles at the high-end consignment shop: The first is co-leading the business with CEO Maximilian Bittner, who joined last November the second is leading Vestiaire's expansion in APAC, which means living in Hong Kong and managing a team of around 20 people.
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She later mastered the language of luxury at John Galliano and earned a degree in fashion marketing from the Institut de la Mode in Paris. and Asia-Pacific.īehind it all is a powerhouse blonde who grew up learning about the ready-to-wear retail industry at her mother's boutique in the South of France. The luxury resale site also received a fresh influx of funds in 2017, which it put towards international expansion, mainly in the U.S. Now, the company operates six offices worldwide and has a staff of over 340 employees - 100 new hires were made in 2018 alone. That community has since grown to count more than eight million members across 48 countries. “These products have a residual value, but so far the industry has only been focusing on the first transaction.”Ī few weeks ago, Ganni launched a small collection of upcycled Peter Pan collars on Depop in a bid to burnish its circular credentials and to gather data about the younger, socially conscious audience.In just a few months, Moizant and five other co-founders gathered over 2,000 luxury pieces to sell by simply reaching out to friends. It’s still not easy to make it financially viable, but ideally you want to be able to use the same resources and multiply the opportunity to extract value from them,” Baldo told WWD earlier this week. “We need to create business models that give us more value out of our resources. Since Andrea Baldo took over as chief executive officer of the brand, cofounder Nikolaj Reffstrup has turned his focus entirely to sustainability and circularity in particular - adopting an ongoing test-and-learn approach in every aspect of the business.Īs reported, the brand has been increasing its use of recycled or deadstock materials, and also thinking about ways to extend the lives of its garments postproduction by piloting rental services in its Copenhagen stores. Ganni is teaming with Vestiaire Collective on a video-first project to be unveiled on Aug. The spokesperson said that other, similar collaborations with contemporary brands such as Ganni are in the works, and that the platform is keen to bring its large amount of stock to life on video so that customers can see a product, and buy it immediately.Īlthough Vestiaire was born as a circular platform selling vintage and pre-loved fashion, Ganni has only just begun to fly the green flag.
#VESTIAIRE COLLECTIVE SERIES#
Ganni’s creative director Ditte Reffstrup said that seeing the girls add their own personality to the various Ganni and Vestiaire pieces “makes everything look individual and unique.”Īccording to a spokesperson for Vestiaire, the video series was initially earmarked for Scandinavia only, but the companies quickly decided to take it global.
#VESTIAIRE COLLECTIVE HOW TO#
Viewers will be able to buy all of the Ganni pieces featured, and all of the messaging will be around how to make fashion last.įanny Moizant, cofounder and president of Vestiaire, said that both companies “want to change the way we consume fashion, and I think by giving a second, third or even more life to clothes, you’re already bringing that sustainability mindset.”
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The first video drops today on Vestiaire’s Instagram and app and on Ganni’s YouTube and social channels. The Ganni Girls taking part in the project include Danish models Caroline Bille Brahe and Chili Dia the musician Flame Faire, and the model, interior stylist and creative director Christine Sofie. A look from the new Ganni and Vestiaire Collective collaboration.